5 Things Every Tradie Website Needs (That Most Get Wrong)

Most tradie websites are an afterthought — a page thrown together years ago that nobody updates. But your website is working (or not working) for you 24/7. Here's what makes the difference.

1. A phone number that's impossible to miss

Put your phone number in the top-right corner of every page, large enough to read at a glance. On mobile, it should be a tap-to-call link. Sounds obvious — but the majority of tradie sites bury the number in a contact form nobody fills out.

2. Your service areas, listed clearly

"Serving Sydney" means nothing. List the suburbs and regions you actually work in. This is critical for local SEO — Google needs to see suburb names to rank you for searches like "plumber Parramatta" or "electrician Hills District".

3. Trust signals above the fold

Before a customer calls you, they want to know you're legit. Put these front and centre:

• Your licence number
• Insurance status
• Years of experience
• Review count and star rating (even just "200+ 5-star Google reviews")

4. A simple, fast booking form

Don't make people call to enquire. A short form — name, phone, job type, brief description — means you capture leads even when you're on the tools. Keep it to 5 fields or fewer.

5. Real photos of your work

Stock photos of tools are a red flag. Customers want to see your actual work — before and afters, completed jobs, your van, your team. Even phone photos are better than nothing.

Bonus: Mobile speed

Over 70% of tradie website visitors are on a phone. If your site takes more than 3 seconds to load, most of them will leave. Make sure your site is fast, compressed, and built for mobile first.

A website that has all five of these things will outperform 90% of your local competition.